Using your career objective and target audience to drive the content, strategy, and format of your resume.
Targeting positions in a variety of industries is a great way to increase your chances of landing a job. Flexibility is essential in an employers’ market, especially if you have transferable skills to offer. However, while the job seeker can actively focus on multiple industries, your resume cannot. Using a one-size-fits-all resume that attempts to catch the attention of hiring managers in numerous fields ends up appealing to none. If you are open to new industries and have the skills and qualifications to succeed in it, it is essential that you create a separate resume for each audience.
Consider these scenarios:
- A medical office manager open to administrative positions in non-medical settings.
- An elementary educator looking for either teaching or administrative roles.
- A pharmacist with experience in retail, hospital, and mail-order environments.
While the facts of these candidates’ experience cannot change – when and where they have worked and what they have done in each position – the resume can utilize various strategies specific to each desired position. For example, if the pharmacist’s most recent positions were in retail and a retail position is their next objective, a chronological format would suffice with retail pharmacy keywords. If they were targeting hospital positions and it’s been several years since they have worked in a clinical setting, a hybrid format would be the most effective to highlight hospital-related skills and experience above the career timeline. By making select adjustments to the summary, keywords, and layout of your career history, you can apply with confidence to a variety of positions.
Here are the summary and key skills sections for a Dental Office Manager resume:
And here is a resume for the same person, only now tailored for non-dental/medical positions:
While it takes only slight adjustments, these changes make all the difference in your resume’s marketing strategy. Your transferable skills and achievements put you in a great position to apply for positions in multiple fields – make sure your resume works for you, not against you, as a multi-industry job seeker.